0 ratings
Nº de artículo:
130931491
Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Nº de artículo:
130931491
GTQ 433
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from REINO UNIDO
En stock
Importado de la tienda UK
QTY:
Haz tu pedido ahora y recíbelo por ahí Sábado, Agosto 08
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Note: Step Up Voltage Transformer required for using electronics products of REINO UNIDO store (230 V). Recommended power converters Comprar ahora.
What Stands Out
Purpose-Driven Focus
This book emphasizes a purpose-driven approach, enabling businesses to craft authentic brands that resonate with their audience, ensuring long-term loyalty and engagement.
Three-Step Process
Provides a clear, actionable three-step framework, making complex branding strategies accessible for entrepreneurs and marketers, thus simplifying the journey to brand development.
Practical Examples
Filled with real-world case studies and practical applications, this guide equips readers with actionable insights to implement strategies effectively in their own branding efforts.
Detalles de producto
- Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.
| Publisher | Kogan Page |
| Publication date | 3 Jun. 2023 |
| Edition | 1st |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 139860979X |
| ISBN-13 | 978-1398609792 |
| Item weight | 210 g |
| Dimensions | 15.8 x 1.5 x 23.5 cm |
Who Should Buy?
-
New Entrepreneurs
Startups seeking a concise branding framework to effectively communicate their values and purpose to the target market.
-
Marketing Professionals
Marketers looking for a structured approach to refine and enhance brand strategies for existing businesses and clients.
-
Students of Branding
Individuals studying branding who need a practical guide to understand purpose-driven brand strategies in real-world scenarios.
-
Corporate Executives
High-level executives may find the content too basic and not aligned with advanced strategic branding needs.
DESCRIPCIÓN DEL PRODUCTO
¿Tienes alguna consulta? Chatea con nosotros
Preguntas y respuestas de los clientes
-
Pregunta:
What are the main topics covered in the book?
Respuesta: The book covers brand identity, intention, and implementation as a three-step branding strategy. -
Pregunta:
Who is this book ideal for?
Respuesta: It is ideal for brand strategists wanting to align their company's purpose with effective messaging. -
Pregunta:
Will I find real-world examples in the book?
Respuesta: Yes, it includes practical examples from successful brands to illustrate effective branding strategies.
Revisión editorial
No se encontraron reseñas editoriales
Customer Reviews & Ratings
7 valoraciones de los clientes
-
5 estrella
81%
-
4 estrella
0%
-
3 estrella
0%
-
2 estrella
19%
-
1 estrella
0%
Revisar este producto
Comparte tus ideas con otros clientes
Platform Trust & Buyer Confidence
MA
Mohammad
Verified buyer
“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”
23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer
“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”
22-Jul-26 · via Trustpilot
K
kund
Verified buyer
“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”
23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer
“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”
22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer
“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”
23 July 2026 · via Trustpilot
Pago seguro
Global Delivery
Easy Returns
Genuine Products
Product Price History
Información importante
- Limitaciones: Para los productos enviados al extranjero, ten en cuenta que cualquier garantía del fabricante puede no ser válida; las opciones de servicio del fabricante pueden no estar disponibles; los manuales del producto, las instrucciones y las advertencias de seguridad pueden no estar en los idiomas del país de destino; los productos (y los materiales que los acompañan) pueden no estar diseñados de acuerdo con las normas, especificaciones y requisitos de etiquetado del país de destino; y los productos pueden no ajustarse al voltaje del país de destino y a otras normas eléctricas (lo que requiere el uso de un adaptador o convertidor, si procede). El destinatario es responsable de asegurarse de que el producto puede ser importado legalmente al país de destino. Cuando hagas un pedido a Ubuy o a sus filiales, el destinatario es el importador registrado y debe cumplir todas las leyes y normativas del país de destino.
- No todos los productos que aparecen en Ubuy están a la venta, ya que Ubuy es un motor de búsqueda a nivel mundial. Los productos están sujetos a las normas de exportación/comercio.
GTQ 433
Haz tu pedido ahora y recíbelo por ahí Sábado, Agosto 08
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
características y beneficios
- Discover a three-step branding strategy: identity, intention, and implementation.
- Cultivate a values-driven brand identity that aligns with your professional persona.
- Create actionable branding plans tailored to your company's core values.
- Explore effective brand strategies from industry leaders like Mastercard and Apple.
- Gain practical insights for launching a successful brand strategy and go-to-market plan.
- Perfect for brand strategists aiming to create meaningful customer interactions.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.