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Nº de artículo:
174173005
Digital Storytelling for Brands
Nº de artículo:
174173005
GTQ 542
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What Stands Out
Engaging Techniques
Utilizes innovative methods to narrate brand stories, enhancing audience engagement and emotional connection, setting brands apart in a saturated market.
Practical Framework
Offers actionable strategies and frameworks for brands to effectively craft their narratives, ensuring clear communication and audience resonance.
Comprehensive Insights
Delivers in-depth analysis of successful brands, providing essential lessons and inspiring examples, empowering marketers to implement winning storytelling strategies.
Detalles de producto
| Publisher | SAGE Publications Ltd |
| Publication date | February 7, 2024 |
| Edition | 1st |
| Language | English |
| Print length | 296 pages |
| ISBN-10 | 1529745020 |
| ISBN-13 | 978-1529745023 |
| Item Weight | 1.06 pounds (480 grams) |
| Dimensions | 6.69 x 0.67 x 9.53 inches (17 x 1.7 x 24.2 cm) |
Who Should Buy?
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Brand Marketers
Ideal for marketers looking to engage audiences through compelling storytelling techniques that enhance brand connection.
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Content Creators
Content creators seeking to improve their narrative skills and enhance the storytelling aspects of their work.
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Business Coaches
Business coaches can leverage storytelling to inspire clients and convey messages that resonate and drive actions.
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Technical Writers
Technical writers may not find storytelling frameworks relevant to their focus on clarity and precision in documentation.
DESCRIPCIÓN DEL PRODUCTO
Digital Storytelling for Brands
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Preguntas y respuestas de los clientes
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Pregunta:
Who is this book for?
Respuesta: It is designed for business professionals, content creators, and anyone involved in marketing, communication, and public relations. -
Pregunta:
What skills will I gain from this book?
Respuesta: You will learn to deconstruct narratives, adapt them for digital platforms, and understand participatory culture. -
Pregunta:
Are there real-world examples included?
Respuesta: Yes, the book includes contemporary case studies to illustrate challenges and solutions in digital storytelling.
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GTQ 542
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características y beneficios
- Essential skill for modern business professionals.
- Focuses on co-creative methods and participatory culture.
- Combines arts, humanities, and business theory.
- Offers insights into contemporary narrative adaptation.
- Covers reputation management and handling misinformation.
- Helps brands connect authentically in a digital landscape.
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