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Nº de artículo:
40962288
Marketing Management
Nº de artículo:
40962288
GTQ 473
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What Stands Out
Comprehensive Coverage
This edition offers an extensive overview of modern marketing theories and practices, equipping students and professionals with the essential knowledge needed to excel in today's competitive landscape.
Practical Case Studies
Includes real-world case studies that illustrate the application of marketing concepts, helping readers understand practical implications and strategies used by successful companies.
Updated Research
Incorporates the latest research and trends in marketing, ensuring readers are well-informed about cutting-edge strategies and technologies shaping the industry.
Detalles de producto
- Master core concepts in marketing management
- Apply key concepts to cases, group work, or simulations
- Understand the impact of a competitive global marketplace and technology on marketing decisions
- Included in a Cengage Unlimited subscription
- Access to all Cengage online platforms
- One price per semester for all Cengage access codes and online textbooks
| Publisher | South-Western Pub |
| Publication date | January 1, 2017 |
| Edition | 5th |
| Language | English |
| Print length | 324 pages |
| ISBN-10 | 1337271128 |
| ISBN-13 | 978-1337271127 |
| Item Weight | 1.2 pounds (540 grams) |
| Reading age | 1 year and up |
| Dimensions | 8.25 x 0.75 x 10.25 inches (21 x 1.9 x 26 cm) |
Who Should Buy?
-
Students
Ideal for business students seeking a comprehensive understanding of marketing principles and strategies for their coursework.
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Marketing Professionals
Useful resource for marketing practitioners aiming to enhance their skills and knowledge about contemporary marketing practices.
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Educators
Valuable for educators who need a structured reference to teach marketing concepts effectively in their courses.
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Beginner Marketers
Not suitable for complete novices as it assumes prior knowledge of marketing concepts and terminologies.
DESCRIPCIÓN DEL PRODUCTO
Marketing Management
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Preguntas y respuestas de los clientes
-
Pregunta:
What key topics are covered in Marketing Management 5th Edition?
Respuesta: Marketing Management 5th Edition delves into essential topics such as market analysis, strategic planning, consumer behavior, and marketing mix strategies. This comprehensive approach allows readers to gain a well-rounded understanding of the modern marketing landscape. With real-world examples and case studies, the book contextualizes theoretical concepts, making them applicable in various business scenarios, from startups to established enterprises. -
Pregunta:
Who is the target audience for Marketing Management 5th Edition?
Respuesta: This edition is primarily aimed at students studying marketing and business-related courses, as well as marketing professionals seeking to refresh their knowledge. It serves as a foundational text for those pursuing careers in marketing management or related fields. Additionally, business owners can benefit from the insights provided to enhance their marketing strategies effectively. -
Pregunta:
How does Marketing Management 5th Edition differ from previous editions?
Respuesta: The 5th Edition of Marketing Management features updated content reflecting the latest trends and technologies in marketing, such as digital marketing strategies and data analytics. It also includes new case studies and real-world applications that enhance understanding. These updates make it more relevant for today’s fast-paced marketing environment, providing users with contemporary tools to apply in their marketing efforts. -
Pregunta:
Are there any supplementary materials available with Marketing Management 5th Edition?
Respuesta: Yes, this edition often comes with access to online resources such as study guides, quizzes, and supplementary case studies. These materials facilitate deeper understanding and better retention of the subject matter. Such resources are valuable for both academic study and practical application, reinforcing key concepts through interactive learning. -
Pregunta:
What is the theoretical framework used in Marketing Management 5th Edition?
Respuesta: The book is largely based on the marketing mix framework (4Ps: Product, Price, Place, Promotion), which serves as a cornerstone for developing effective marketing strategies. It combines this framework with contemporary practices, ensuring readers understand both core principles and innovative approaches. This dual focus equips marketers with the tools needed for strategic decision-making across various channels. -
Pregunta:
Is Marketing Management 5th Edition suitable for self-study?
Respuesta: Absolutely! Marketing Management 5th Edition is designed with a user-friendly layout, which facilitates self-learning. Each chapter includes summaries, key takeaways, and review questions, making it easier for readers to grasp complex topics at their own pace. Whether you are a student or a professional looking to expand your marketing knowledge independently, this edition serves as a robust resource. -
Pregunta:
How can Marketing Management 5th Edition enhance my career in marketing?
Respuesta: By studying Marketing Management 5th Edition, you can build a strong theoretical foundation while also gaining practical insights into effective marketing strategies. This knowledge can significantly enhance your capabilities in roles like brand management, market research, and marketing strategy development. The skills and insights gleaned from this book can position you as a knowledgeable candidate in a competitive job market. -
Pregunta:
Can Marketing Management 5th Edition be used for group studies or discussions?
Respuesta: Certainly! The book's structured chapters, along with its practical case studies, make it ideal for group study sessions. As participants discuss different marketing concepts, they can enhance their analytical abilities and benefit from diverse perspectives. Collaborative learning can deepen understanding and encourage the application of marketing theories in real-world scenarios. -
Pregunta:
What are the underlying principles of Marketing Management 5th Edition?
Respuesta: The underlying principles include customer-centric approaches, strategic decision-making, and ethical marketing practices. They emphasize understanding customer needs and preferences, allowing marketers to craft targeted strategies. These principles guide the reader in creating sustainable marketing solutions, crucial for any brand aiming for long-term success in today's competitive landscapes. -
Pregunta:
Where can I buy Marketing Management 5th Edition in Guatemala?
Respuesta: You can purchase Marketing Management 5th Edition from Ubuy in Guatemala. Ubuy offers a user-friendly shopping experience, ensuring that you can find this book along with other educational materials conveniently. With various payment options and straightforward navigation, it's an excellent choice for your purchasing needs.
Marketing Editorial Review
Marketing Management 5th Edition is a useful textbook for anyone taking a marketing class. The figures and descriptions are helpful in understanding the materials. The overview in the beginning and the managerial cap ensure that key takeaways and concepts are understood before moving forward. However, some customers experienced issues such as severe water damage and missing access codes. Overall, the rental process was easy and painless for most customers.
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ventajas
- Useful figures and descriptions
- Helpful overview and managerial cap
- Easy rental and return process
Contras
- Severe water damage
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GTQ 473
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