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- Hooked: How to Build Habit-Forming Products
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Nº de artículo:
23433652
Hooked: How to Build Habit-Forming Products
Nº de artículo:
23433652
GTQ 219
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Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour.
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What Stands Out
Behavioral Insights
Offers actionable principles derived from psychology that help create products capable of building strong user habits, enhancing engagement and retention.
Practical Framework
Introduces the Hook Model, a clear, step-by-step process for developing habit-forming products, making it easier for designers and entrepreneurs to apply in real-world scenarios.
Market Relevance
Addresses modern challenges faced by product creators by emphasizing user-centric design strategies that resonate with today's consumers, ensuring relevance and competitive edge.
Detalles de producto
- Unread hardcover book with tight binding
- Based on the Hook Model, a four-step process for encouraging customer behavior
- Written for product managers, designers, marketers, and start-up founders
- Provides practical insights and actionable steps for building products with user habits that stick
- Includes riveting examples from popular products like the iPhone, Twitter, Pinterest, and the Bible App
- Written by Nir Eyal, a renowned expert in consumer psychology and behavior
| Item Weight | 1 lbs (450 grams) |
Who Should Buy?
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Product Managers
Ideal for product managers seeking to understand how to create engaging and habit-forming products for users.
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Entrepreneurs
Entrepreneurs looking to develop innovative, user-centric products will find actionable insights and frameworks for success.
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UX Designers
UX designers interested in enhancing user engagement will benefit from strategies on creating compelling user experiences.
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Casual Readers
Casual readers might find the book too technical or focused on product development strategies they may not need.
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Non-Business Individuals
Individuals outside the business or tech fields may not fully relate to the content or find it relevant.
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Ethics Advocates
Those concerned about ethical implications of habit-forming products might find the book's approach controversial or problematic.
DESCRIPCIÓN DEL PRODUCTO
Hooked: How to Build Habit-Forming Products
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Preguntas y respuestas de los clientes
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Pregunta:
What is 'Hooked: How to Build Habit-Forming Products' about?
Respuesta: 'Hooked' dives deep into the psychology behind what makes products addictive and how company leaders can craft experiences that keep users coming back. The author, Nir Eyal, outlines a framework called the Hook Model, which consists of four key components: Trigger, Action, Variable Reward, and Investment. This model is applicable across various industries, helping product designers and entrepreneurs understand how to create user engagement that leads to habit formation. -
Pregunta:
Who is the author of 'Hooked' and what qualifies him to write this book?
Respuesta: The author of 'Hooked' is Nir Eyal, a renowned thought leader in the field of behavioral design. He has a background in psychology and business, coupled with significant experience as a startup founder. Eyal's unique blend of expertise enables him to provide valuable insights into consumer behavior and product design, making this book a must-read for anyone interested in creating meaningful and engaging products. -
Pregunta:
What is the Hook Model presented in the book?
Respuesta: The Hook Model is a four-phase process that illustrates how habit-forming products can be created. The phases include: 1) Trigger - inviting action, 2) Action - the behavior that you want the user to take, 3) Variable Reward - the payoff that follows the action, and 4) Investment - where the user invests their time or resources into the product, effectively making them more likely to return. This model offers a structured approach for product development aimed at maximizing user engagement. -
Pregunta:
How can entrepreneurs utilize the insights from 'Hooked'?
Respuesta: Entrepreneurs can leverage the insights from 'Hooked' to build engaging products that meet user needs. By understanding the principles of the Hook Model, they can identify the right triggers to initiate user actions and develop features that encourage habitual use. For instance, a startup in the fitness app sector can use Eyal's concepts to create personalized triggers such as reminders or motivational messages that encourage users to engage with the app regularly. -
Pregunta:
What types of products or industries can benefit from the concepts in 'Hooked'?
Respuesta: The insights from 'Hooked' can be invaluable across a diverse range of industries. From tech products like mobile apps and software services to consumer goods and social media platforms, businesses seeking to enhance user engagement can apply these principles. For example, a mobile gaming company could use the Hook Model to encourage repeat play, ensuring that users keep returning for updates or new challenges. -
Pregunta:
Is 'Hooked' suitable for non-technical readers?
Respuesta: Absolutely! While 'Hooked' does delve into psychological and product design concepts, it is written in an accessible manner, making it suitable for readers without a technical background. The book contains relatable examples and practical applications that anyone, including marketers, entrepreneurs, and product managers, can grasp and apply in their respective fields. -
Pregunta:
What reviews have readers given about 'Hooked'?
Respuesta: Readers have praised 'Hooked' for being insightful and transformative in their understanding of product development. Many have highlighted its practical advice and real-world case studies as particularly useful, leading to improved user engagement in their own products. Some users have reported positive outcomes, such as leveraging Eyal's strategies to optimize their apps, leading to increased customer retention rates and higher satisfaction levels. -
Pregunta:
Are there any follow-up books or resources to 'Hooked'?
Respuesta: Yes, Nir Eyal has authored a follow-up book titled 'Indistractable: How to Control Your Attention and Choose Your Life', which focuses on personal productivity and attention management in a world full of distractions. Additionally, Eyal offers resources on his website, including articles, workshops, and keynotes, that can further expand readers' understanding of habit formation and user engagement. -
Pregunta:
Can 'Hooked' be used in educational settings?
Respuesta: 'Hooked' is an excellent resource for educational settings, especially for courses centering around entrepreneurship, product design, marketing, and psychology. Educators can utilize the book to teach students about user behavior and the psychology behind product engagement. Case studies included within the book can lead to fruitful discussions and projects aimed at developing habit-forming products. -
Pregunta:
Where can I buy 'Hooked: How to Build Habit-Forming Products' in Guatemala?
Respuesta: You can purchase 'Hooked: How to Build Habit-Forming Products' through Ubuy, which offers a wide range of products and delivers conveniently throughout Guatemala. Ubuy provides a user-friendly shopping experience, allowing you to easily find and order this bestselling hardcover edition, ensuring you have access to valuable insights on creating engaging products.
Research Editorial Review
This editorial review summarises customer experience and reception of the book "Hooked: How to Build Habit-Forming Products", written by Nir Eyal, and published in 2014. The book provides an overview of how customer psychology and technology interact to create long-term customer engagement. The reviewers vary in their opinions, but a majority highly recommend it for businesses looking to enhance their existing product or design new ones. It is suggested that the book's model is working in many successful companies. However, one review mentioned it to be extremely repetitive and more suitable for an online article.
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ventajas
- Insightful book with excellent perspective and food for thought
- Provides a better understanding of how customer psychology and technology interact
- Great overview for businesses looking to enhance existing products or design new ones
Contras
- Repetitive content
Product Price History
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GTQ 219
Haz tu pedido ahora y recíbelo por ahí Jueves, Junio 25
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Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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características y beneficios
- Learn how to build habit-forming products
- Understand the four-step Hook Model process
- Get practical insights to create user habits that stick
- Discover actionable steps for building beloved products
- Gain valuable examples from successful products like iPhone and Twitter
- Authored by an industry expert with years of practical experience